Marketing Strategies - Internationalize your Business Idea - Management Assignment Help

Assignment Task :

Assessment Details 
Presentations and group report, you will have to include the following information on your presentations and group report: 
1. Specify if the business idea will be the pad of a family firm or a start-up. Are there any differences between those two types of firms, 
2. Could the business idea support local communities? Can it improve the lives of the members of a community? If yes, how? 
3. How can you sense, seize and transform business opportunities? How could your business idea capture a business opportunity?
4. How can causation and effectuation influence your business idea?
5. How could you develop networks with an MNE to promote your business idea? 
6. What entry mode and marketing strategies will you use to internationalize your business idea? 
7. How can you protect intellectually your new business idea? What steps do you have to take? 

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