Marketing Strategy 2 Assignment

Assignment Task

Description

You hold the position of Marketing Manager at the company you have chosen, responsible for the selected product line. The Chief Marketing Officer of your company has requested you to prepare a report detailing the marketing strategy employed to promote your products. Your task is to create an 8-minute video presentation for your CEO and other company executives, wherein you will outline the marketing strategy designed to align with the company's objectives pertaining to the product line.

Assessment details

Complete the following steps to develop your assessment.

Step 1: Conduct a research Research the marketing strategies employed by your chosen firm for its product line. Gather information on competitive advantages and unique selling points. Identify key data and facts to support your analysis.

Step 2: Plan the presentation Outline the structure of your 8-minute video presentation, incorporating the following structure:

Introduction

• Purpose of the presentation: Clearly state the purpose of your presentation, which is to discuss your marketing strategy.
• Outline of presentation: Provide an overview of the key sections or topics you will cover in your presentation.

Customer-driven Perspective

• Present points demonstrating that your strategy is derived from a customer-centric perspective, emphasising the marketing concept. Concentrate on the primary and secondary target markets of the firm, and identify the positioning strategy by highlighting how they have differentiated their products from competitors. Describe the company's product, pricing, distribution and promotional strategies.

Competitive Advantages

• Advantages overview: Clearly outline the advantages your company can gain through the implementation of this strategy, highlighting how it leverages the firm's capabilities to achieve a competitive edge over rivals.
• Reflection on strategy sustainability: Discuss the sustainability of your chosen strategy.

Recommendations and Conclusions

Recap and rationale: Summarise the main points you've discussed in your presentation and provide the primary reasons for recommending your strategy

Prepare content by creating a script or an outline for your video presentation. Develop the content for your PowerPoint slides, ensuring they are visually appealing and informative. 

Step 3: Record your video presentation

Record an engaging and persuasive 8-minute video presentation that provides a systematic explanation of the marketing strategy. Analyse whether the strategy offers a competitive advantage over competitors. Maintain a clear and concise delivery, staying within the time frame. You should aim to:

• be engaging in how you speak about your topics and how you introduce them to your audience
• insightfully and creatively showcase your topics and point the audience to the presentation for further information.

You should avoid repeating or reading the presentation aloud.

Step 4: Prepare your submission

Review and edit your video presentation for clarity, coherence and accuracy. Edit your slides and script if needed, ensuring they are within the limit. You will need to submit one document that includes:

• your PowerPoint slides.

You will need to submit one video that includes:

• 8-minute video presentation as instructed in Step 3. (You should aim to keep your video under 500MB. If you are unable to do so, see the guide on How to upload large video files

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