Marketing Strategy for El Massage - Report Writing Business Assignment Help

Assignment Task:

Target market: 

Marketing strategy for El Massage is based on Geographic, Demographic and “Benefit Base” Segmentation (Lamb, Hair, & McDaniel, 2013). 

The geographic market will be the gold coast and the demographic will be targeted at middle to high income consumers. The benefits based approach will target common issues in health such as; back pain, neck pain, shoulder pain, foot pain, range of motion, chronic pain, injury prevention and rehabilitation, stress reduction and circulation improvement. 

Marketing strategy: 

The Marketing strategy for El massage will have a focus on growing brand image and will be split into short term strategies and long term strategies. The marketing mix will include Webpage, Facebook, Instagram, Flyers, Billboard, Health Events, Markets, Gumtree, Direct Marketing (Face to Face and Phone) and Strategic partnerships with specific organisations. 

El Massage intends to establish a website to reach its vision of becoming a global brand for its products and locally for its services. El Massage endeavours to have all products locally sourced and manufactured.

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