Marketing Strategy Planning And Control Assignment

Assignment Task

Based on the work produced in your group, individually, you are required to produce a succinct strategic marketing launch plan (maximum of 1200 words) to present to the directors of the client company (University of Hertfordshire Business School) to explain how you will support them in bringing the new product/service or innovation to the market. Where appropriate, present information visually using diagrams, tables, charts and graphs.

The recommended headings for your report are

Executive Summary New Product/service recommendation (select one of the ideas from your 2 ideation you can come up with); Explain the design and features Business Model (Business Model Canvas) Form of ownership Stakeholders Analysis Launch Plan Proposed date and channel of communication used for the announcement Brand and positioning Business and marketing objectives (SMART) Marketing Mix (application for the product or service) budget measures and controls time-scaled plan (Gantt Chart) Creative Promotional Message for your new product service using one (1) social media platform. Investment Funding Budget.

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