Marketing Strategy & Portfolio Is For Kavya Panuganti - Marketing Assignment Help

Assignment Task -                 
 

Individual Portfolio Assessment  

This is a week-by-week indication of what to include in the Portfolio.

The assignments for the portfolio consist of 3 types of assignments;

1. Elaborations of the cases and assignments from the classes and LC
2. Theory/discussion assignments 
3. Reflection 

 Session: What is Marketing? 

Q 1. Your definition 
We discussed during class some different ‘quote’s ‘ on marketing. What’s your definition. Compare your definition with the one in the book. 
(not more than 100 words)

Q 2. Marketing Mix

During class, we did a small exercise on the Marketing MIX Put the results of this exercise in your portfolio.

But add the 4Cs. You may discuss it in your group. 

Q 3. The Value Canvas

For more information you can watch the following video from Alex Osterwalder; Give an example of a product in the Value canvas.

 Session 2:

Strategy development and planning

Q 4. Articles

Look for 3 articles about Marketing and Strategy. On a subject where you are interested in.

Make a summary that makes it clear what the main theorem is. No more than 200 words.

Give your opinion, do you agree with the writer, why or why not. Put the articles or a link in your Portfolio.

Q 5. Mission Statements

Look for 3 mission statements, for different organizations. Answers the following questions:

1. If you compare it with the definition in the book, what do you think of it? 

2. For whom are they written?

3. Is the message of the mission statement clear when you look at their communication on Social Media, advertising, website, etc.?

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