Highlights
Internal Code: 1AJHBJ
TASK How Information might be interpreted. Key considerations for the data collection stages in the research process (potential barriers toreliable data). This section will serve as a checklist for the marketing manager to monitor /supervise the agency that conducts the research and should focus upon aspects such as: Correct data collection approach / methodology Contact strategy & response rates. Training and supervision of the data collection team Data processing (coding, input and analysis).
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