Marketing - The Problem of Behaviour Change: From Social Norms to an Ingroup Focus - Report Writing Assignment Help

The Problem of Behaviour Change: From Social Norms to an Ingroup Focus Marketing Report Writing Assignment Help

Assissment Task :

1. What are Social Norms?

2. How Social Norms Shape (Social) Behaviour?

3. A Social Identity Perspective on Behaviour Change: Key Insights and Implications for Interventions and Research Practice

THE PRINCIPLES OF ‘SOCIAL MARKETING

OBJECTIVES

•  To consider the development of social marketing.
•  To consider mainstream marketing frameworks and how these apply to socia marketing.
•  To consider upstream and downstream interventions.
•  To consider ethical issues arising from social marketing decisions.

THE ROLE OF THEORY IN SOCIAL MARKETING

OBJECTIVES

•  To evaluate theories of consumer behaviour and their relevance to social marketing.
•  To consider ‘cognitive’ and ‘behaviourist’ approaches to behaviour modification.
•  To consider social and individual behaviours.

CAMPAIGN DEVELOPMENT AND EVALUATION

OBJECTIVES

• To consider the effect of advertising on behaviour.
•  To evaluate use of positive and negative appeals.
•  To consider campaign evaluation measures.

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