Marketing Theories Relevant in Today's Organizations - Characteristics of the Theory - Marketing Presentation Making Assignment Help

Assignment Task :

For this assignment, select three marketing theories, models, or frameworks to evaluate, compare, and apply to develop a marketing strategy, and then create a PowerPoint presentation that presents your findings. Remember, as a scholar-practitioner, you are required to examine theories and research and relate them back to practice within a business setting.
For each chosen marketing theory, complete the following:
Provide an overview, including the main characteristics of the theory.
Discuss the origins of the theory, including the seminal theorist, his or her research used to create the theory, and the year the theory was developed
Discuss how the theory has evolved over time. Who has built on that theory, and what were their additions or modifications to the theory? You can use a timeline graphic in the presentation for this section if you choose.
Compare your three theories to one another. Analyze the similarities and differences between the three chosen theories. You must include a chart or matrix graphic in the presentation for this section.
Evaluate each theory in regard to practical use in business. Provide examples of how each marketing theory could be effectively used to develop an effective marketing strategy.
Evaluate which marketing theory you would most likely apply if you were a marketing manager in a business and support your decision with research (be sure to address diversity and inclusion).

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