Internal Code: MAS7620
Marketing Assignment Help:
Task:
Specifically, in your written assignment you should:
1. Describe the social media approaches adopted by the two companies
A. This part contributes to 20% of the total score of the assignment
2. Compare their use of social media and critically evaluate their effectiveness
A. This part contributes to 40% of the total score of the assignment
3. Discuss the lessons that you’ve learnt from these two companies’ experiences and their implications for the development of a social media marketing strategy (a third company or brand can be used as an example to illustrate these implications)
A. This part contributes to 40% of the total score of the assignment
Please note that the company or brand may be a politician, celebrity, non-profit organisation, and charitable organisation, but the company or brand can NOT be any of the companies or brands that have been chosen by any of the groups for the group presentations or covered in one of the case studies or TMAs. It is recommended to select
two companies that are from the same industry or share some characteristics, to allow you to draw comparisons for your analysis.
All the scripts should also have the following paragraph included on the front page:
This is to certify that the work I am submitting is my own. All external references and sources are clearly acknowledged and identified within the contents. I am aware of the University of Warwick regulation concerning plagiarism and collusion.
No substantial part(s) of the work submitted here has also been submitted by me in other assessments for accredited courses of study, and I acknowledge that if this has been done an appropriate reduction in the mark I might otherwise have received will be made.
Please ensure that any work submitted by you for assessment has been correctly referenced as WBS expects all students to demonstrate the highest standards of academic integrity at all times and treats all cases of poor academic practice and suspected plagiarism very seriously. You can find information on these matters on my.wbs, in your student handbook and on the University's library web pages here.
The University's Regulation 11 clarifies that '…'cheating' means an attempt to benefit oneself or another by deceit or fraud. This includes reproducing one's own work…' It is important to note that it is not permissible to re-use work which has already been submitted by you for credit either at WBS or at another institution (unless you have been explicitly told that you can do so). This is considered self-plagiarism and could result in significant mark reductions
You should only indicate your agreement with the relevant statement, once you have satisfied yourself that you have fully understood its implications. If you are in any doubt, you must consult with the Module Organiser or Named Internal Examiner of the relevant module, because, once you have indicated your agreement, it will not be possible to later claim that you were unaware of these requirements in the event that your work is subsequently found to be problematic in respect to suspected plagiarism or self-plagiarism.