Markets segments and decision making - Marketing Assignment

Internal Code: MAS6489

Marketing Assignment:

Questions: 1. Briefly describe the industry market for your organization and evaluate current trends in: a. Growth b. Profitability c. Macro environment (PESTLE factor) 2. Outline and examine the major market segments of your organization and identify your primary, and secondary target markets 3. Discuss the level of involvement your primary segment is likely to have towards your organization in terms of the decision making. 4. Describe the nature of competition in your industry. Explain and analyze your organization’s place in the market by comparing and contrasting its strengths and weaknesses to your main competitor. 5. Taking into consideration the primary segment, their level of involvement and the competition, create a positioning map for the marketplace.