MAS21354 - Conscious Marketing - Consumer Addiction - Report Writing Assessment Answer

MAS21354 - Conscious Marketing - Consumer Addiction - Report Writing Assessment Answer 

Task:

The Topic Report (40%) involves exploring a contemporary issue in marketing, assessing the evidence, and making evidence-based recommendations for marketers.

While CSR is part of conscious marketing, conscious marketing goes well beyond CSR. What is conscious marketing, how is different to CSR and is it worth the effort?

Online gambling platforms have been accused of using psychological factors to encourage consumer addition to their products. What are these psychological factors and how do gambling sites use them to influence consumer behaviour? What steps, if any, should such sites take to minimize the risk
of consumer addition?

The emphasis on demographics in segmentation appears to be fading while behavioural and benefits based variables are becoming more important. What are these segmentation methods and why is their popularity changing?

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