MAS42687 - Marketing Research - Business Analytics - Statistics Assignment Help

Assignment Task

Purpose of the Assignment
Business analytics is on the rise. Firms increasingly require the skills of talented business analysts to deliver data models, insights and managerial solutions. This assignment provides students with the opportunity to explore the basic quantitative skills for conducting data analyses and communicating research results.

Requirements
You are required to develop a research paper that addresses the top management’s concern about employee retention, an organizational issue relevant to service quality. As shown in the data set (HBAT_data.sav, available at the course Sakai site), there are five key factors to be considered: 1) Job Satisfaction, 2) Organizational Commitment, 3) Staying Intentions, 4) Environmental Perceptions, and 5) Employee Attitudes toward Coworkers. Each factor was operationalized by multiple indicators (or multi-item scale). See the attached pages for details.
You task is to choose the variables of interest (including others in the data set) and conduct a multiple regression analysis using SPSS. In doing so, you need to determine the dependent variable (DV) and a set of independent variables (IVs). Prior to running the data analysis, you should develop research hypotheses based on literature review (see for example, the list of references provided below). And then using data to test the proposed hypotheses and write- up the results, and finally draw managerial implications.

Suggested Outline of the Research Report
1. An engaging title of the research
2. Introduction (100-150 words)
3. Research objectives (2-3 points)
4. Literature review and hypotheses statements (300-350 words)
5. Analyses and results
o Descriptive statistics of the sample profile
o Check on the assumptions of predictors for multiple regression analysis
o Results of multiple regression analysis and hypotheses testing
6. Managerial Implications

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