Maximizing Movies Revenue - Marketing Activities - Finance Assignment Help

Assignment Task :

Brief overview
The movie industry is considered to be one of the most challenging industries to manage. Movies are often made in 6–12 months and development budgets often exceed 100 million USD. The challenge lies in the fact that most of the revenue from movies come from cinemas – typically movies may only run for a few weeks with most (around 60%) of revenues from ticket sales collected in the first week.
Most marketing activities are conducted prior to the release date. The big question for marketing managers is what is likely to influence a movie’s success? Since managers can only know what marketing strategies works after the movie has been released, and most activities are completed before the release date, marketing managers must rely on past data to inform their decisions.
 

Exam Task
After you finish your studies you apply for a job with a major movie studio. They see that you have some data analysis skills and they are happy to use them to optimise their marketing activities. In the last round of interviews, they provide you with a dataset (the full dataset in Excel is attached; a list of variables and definitions are available below in this document) that they collected over the years. The marketing managers of the studio ask you to advise them how different activities can help
them to maximise movies sales.

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