MBA 532: Advertising and Media IMC Promotional Plan Instructions - Management Assignment Help

Assignment Task:

Instructions 

The purpose of this assignment is to help deepen your understanding of the theoretical concepts discussed in class. This assignment will also reinforce the practice of taking an “integrated approach” to promotional planning. 

This assignment requires you to develop a promotional plan to promote a high- involvement consumer product/service to consumers that reside in regional district of Nanaimo. 

Assignment Details 

1. Length of Promotional Plan: Maximum 20 pages double spaced, using a 12 - point font. Bibliography, appendices and promotional samples are extra. 

2. Due Date: August 8th by 6:00 p.m. 

3. Late Penalty: Late assignments will be penalized 10% per day. 

Important Note: The purpose of this project is not to test your creativity. The purpose is to get you to apply the theoretical concepts taught in the course lessons. Therefore, if you want to get a good mark, you must implement the theory. 

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