MBA 7003: The Role and Function of Marketing Report Writing - Management Assignment Help

Assignment Task:

Task:

Learning Outcomes Covered
 Understand the role and function of marketing in a variety of market and organizational contexts.
 Critically evaluate and utilize marketing research data and methods to a given market situation.
 Understand and apply the principles of organizational and environmental audits to inform marketing strategies, decisions and objectives.
 Develop and justify a marketing plan and mix for a given target market.

The Assessment – Strategic Marketing Plan
1. Select a company or brand of your choice and evaluate the current marketing strategy, i.e. where are they now and how is it performing in terms of Key Performance Indicators
(KPIs) and in relation to market facts and figures and the competitive context.
2. Develop a strategic marketing plan for this company for the next two years that will set
its brands apart from competition and grow top-line, bottom-line, and market share while delivering superior consumer value compared to competition.
3. Students are expected to submit a fully-fledged marketing plan including objectives, strategies, Segmenting, targeting, and positioning, implementation details with time frames, budgets required, and expected results (Key performance indicators based on marketing objectives).
4. Students are required to submit volume and value forecasts, profitability and market share forecasts, together with projected financial statements along with assumptions to justify their plan.
5. You are strongly advised to familiarize your-self with the market situation in relation to your brand, consumer behavior / needs and the competitive situation before attempting this assignment.

Marking criteria
1. Demonstration of relevant knowledge/understanding of the current position of the brand (10%). This section includes a good understanding of the market (Category that the brand competes, market size (volume and value), growth, consumer behavior and competitor analysis, and pricing, profitability, and value propositions and market shares of competitors, and your brand. Also its present positioning compared to competition).

2. Construction of the PLEST & SWOT analysis and identification of workable opportunities (15%). Remember, opportunities need to be quantified.
3. Quantification of opportunities via setting marking objectives (15%).
4. Strategy development and justification. This part includes segmenting, targeting and positioning (STP) (40%). Clearly demonstrate how you propose your chosen brand take advantage of unmet consumer needs or satisfy consumer needs better than existing competitors. You will need use secondary marketing research data to justify your recommendations.
5. Development of an execution plan and marketing budget (10%).
6. Identification of KPIs and suggested plan for performance management. (10%).

This MBA 7003:  Management Assignment has been solved by our Management Experts at My Uni Paper. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.

Be it a used or new solution, the quality of the work submitted by our assignment experts remains unhampered. You may continue to expect the same or even better quality with the used and new assignment solution files respectively. There’s one thing to be noticed that you could choose one between the two and acquire an HD either way. You could choose a new assignment solution file to get yourself an exclusive, plagiarism (with free Turnitin file), expert quality assignment or order an old solution file that was considered worthy of the highest distinction.