MBA404: Consumer Behaviour and Marketing Psychology - Consumer Learning - Management Assignment Help

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Assignment Task:

Assessment Description
This assessment is a culmination piece, in which you will be given an opportunity to combine the information you have accumulated in Assessments. More importantly, you will need to showcase an understanding of marketing issues related to consumer behaviors such as attitudes, group influences, culture, social class, consumer learning processes, and personal buying decision-making processes.
Assessment Instructions
Your task is to imagine that you have just been employed by the company of your chosen product or service that you analyzed in your earlier assessments and that the marketing department of this company has asked you to prepare a word report in which you must:
1. Write a concise executive summary that covers all of the significant findings of your report. 
2. Provide a concise overview of the product or service and its market performance.
3. Critically examine the company’s current marketing communication mix by considering how it targets consumers’ attitudes, group influences, culture, social class, consumer learning processes, and personal buying decision-making processes.
4. Critically analyze whether or not the communication mix demonstrates a strong alignment to your findings.
5. Provide at least three strategic recommendations that either address previously identified misalignment OR proposed ways in which identified alignment can be strengthened.
6. Include Appendices

 

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