MBA404 - Consumer Behaviour And Marketing Psychology, Marketing Campaign & Critical Analysis - Management Assignment Help

Assignment Task

Task     

Your task Individually, you are required to record an 8-minute video, in which you must pitch strategic recommendations based on the critical examination of the chosen product or service integrated marketing campaign, and critical analysis of the findings that you have prepared in the first and second assessment. 
Assessment Description - This assessment is a culmination piece, in which you will be given an opportunity to combine the information you have accumulated in the first and second assessments. More importantly, you will be given a chance to demonstrate an understanding of marketing issues related to consumer behaviors such as perception, attitudes, motivation, culture, family and lifestyle influences, group and individual differences, social class, consumer learning processes, and personal buying decision-making processes. 
    

Assessment Instructions - To start preparing this final piece of assessment, you are first required to conduct extensive online research to find at least five visual examples of the recent integrated marketing campaign of your chosen product/service. You may wish to use information that you have gathered in the second step of the consumer decision-making process that you have prepared in the first assessment as the starting point. 
Once you found the required examples, you are then to presume that you have just been employed by the company of your chosen product or service that you analyzed in your earlier assessments and that the marketing department of this company has asked you to prepare an 8-minute pitch in which you must: 
1. Critically examine the company's current integrated marketing campaign by presenting at least five found examples and by considering how it targets consumers' attitudes, culture, family and lifestyle influences, group and individual differences, social class, consumer learning processes, and personal buying decision-making processes. Please note that not all of these topics may apply to your chosen product or service. 

2. Critically analyze whether or not the integrated marketing campaign demonstrates a strong alignment to your findings in assessments 1 and 2. For example, how do the findings of your survey compare to how your chosen product or service current marketing campaign? Make sure you include actual data from your survey to assist in this section. 
3. Provide at least three strategic recommendations that either address previously identified misalignment OR proposed ways in which identified alignment can be strengthened. Please incorporate recent scholarly literature to justify your proposed recommendations. Your recommendations should pot include pricing, quality, manufacturing, or operational improvements. 
 

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