MBA404: Consumer Behaviour and Marketing Psychology - Validation Approval of IMC and Recommendations Report - Marketing Assignment Help

Assignment Task:

Your task  
Individually, you are required to write a 1500-word report based on the scenario provided in the  assessment instructions below.  

Assessment Description. 
This assessment is a culmination piece, in which you will be given an opportunity to combine the  information you have accumulated in Assessments 1 and 2. More importantly, you will need to showcase  an understanding of marketing issues related to consumer behaviours such as perception, attitudes,  motivation, culture, family and lifestyle influences, group and individual differences, social  class, consumer learning processes, and personal buying decision-making processes.  
Assessment Instructions 
To start preparing this final piece of assessment, you are first required to conduct extensive online  research to find examples of the recent integrated marketing campaign of your chosen product/service.  You may wish to use information that you have gathered in the second step of the consumer decision making process that you have prepared earlier in your video submission.  
By the end of week 11, you are required to submit a two-page document that contains screenshots of  the integrated marketing campaign to your workshop facilitator via MyKBS, under ‘assessments tab’>  ‘Integrated Marketing Campaign Validation’ icon.  
This validation step is worth 5% of your grade for this assessment, and you will not be able to submit  the recommendations report until your workshop facilitator has validated your research, so be wise and  don’t be late.  
Once submitted, your final task is to imagine that you have just been employed by the company of your  chosen product or service that you analysed in your earlier assessments and that the marketing  department of this company has asked you to prepare a 1500 - word report in which you must: 
1. Write a concise one-page executive summary that covers all of the significant findings of your  report (not included in the word limit of this submission).
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Assessment Information 
2. Critically examine the company’s current integrated marketing campaign by considering how it  targets consumers’ attitudes, culture, family and lifestyle influences, group and individual  differences, social class, consumer learning processes, and personal buying decision making processes. Please note that not all of these topics may apply to your chosen product  or service (500 words).  
3. Critically analyse whether or not the integrated marketing campaign demonstrates a strong  alignment to your findings in assessment 1 and 2 (500 words). 
4. Provide at least three strategic recommendations that either address previously identified  misalignment OR proposed ways in which identified alignment can be strengthened. Please  incorporate recent peer-reviewed literature to justify your proposed recommendations (500 words). Your recommendations should not include manufacturing or operational improvements. 
5. Reference List (mandatory and it is not included in the word count). 

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