MBA404 : Consumer Behaviour & Marketing Psychology - Management Assignment Help

Assignment Task:

Task:

MBA404 Consumer Behaviour and Marketing Psychology 5-Step Consumer DenaOn Making Process Individual. Val dation Step and Written Analysis Validation 100 words maximum and 1200 words Written Analysis (+1-10% allowable range) 30% 100 Onine Week 3 

Your task Individually, you are required to submit a validation step and prepare 1200 words written analysis. in which you mum discuss and critically analyse your recent purchase of a product or service based on the 5-step Consumer Decision Making Process. Please note that you will need to use the same product or service In the second and third assessment in this subject as all assignments in this course are interrelated. 
Assessment Description In this individual assignment. you will be given an opportunity to explore contemporary marketing issues related to consumer behaviour by demonstrating an understanding of the theories and concepts learned in weeks 1 to 4. 

Assessment Instructions To nelp you start a I three assessments in this sutiect on the right track, over the first three weeks of the trimester. your workshop facilitators will engage you and rest of the class in preliminary discussicos about the product or service that you would like to focus on by drawing your attention on specific products/services that are not PemileSible. 

By the end of week 3. you are required to submit a validation step via MyKeiS. under assessments tab' > 'Product/Service Validation' Icon In prepanng this stop. you must explain which product or service you will focus on in all of the three assessments. when and where you bought this product or service. what 'need' and Want' aid your chosen product or service futfilled, and how will you approach finding a minimum of 10 survey participants who have also pttchased he same product or service as you. You will also need to take a seri° of you and you chosen product or you experiencing the chosen service and upload it in the val.:talon step. 
 

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