MBA404: Explore Contemporary Marketing Issues Related to Consumer Behaviour - Management Assignment Help

Assignment Task:

Your task
Individually, you are required to create a 7 to 8-minute video, in which you must discuss and critically analyse your recent purchase of a product or service based on the 5-step Consumer Decision Making Process. Please note that you will need to use the same product or service in the second and third assessment in this subject as all assignments in this course are interrelated. In addition to this, electronic and clothing products by global brands such as Apple, Samsung, Nike, and the likes should not be used.

Assessment Description.
In this individual assignment, you will be given an opportunity to explore contemporary marketing issues related to consumer behaviour by demonstrating an understanding of the theories and concepts learned in weeks 1 to 4.

Assessment Instructions
Over the first three weeks of your trimester, your workshop facilitators will engage the class in preliminary discussions about the product or service that you would like to focus on in all of the assessments in this subject.

To make an informed choice, please conduct preliminary research first to determine the availability of information. If you find that the number of sources about your chosen product or service is limited, please consult your workshop facilitator to discuss an alternative option.

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