MBA404: Service Quality/Attributes and Customer Satisfaction - Consumer Behaviour and Marketing Psychology - Marketing Assignment Help

ASSIGNMENT TASK:

TASK:

Your task
Based on the analysis you have conducted in the first assessment, individually, you are required to create a 10 question survey, distribute it via Survey Monkey (a free online instrument) to collect data from 10 respondents and to provide four-page analysis of the gathered data.

Assessment Description.

In this individual assessment, you will be given an opportunity to critically analyse and understand the driving forces of perception, attitudes, motivation, and cultural factors covered in weeks 3 to 5 that influence consumer behaviour and consequently consumers’ purchasing decisions. Please note that not all of these topics may apply to your chosen product or service.
 

Assessment Instructions

Your first task is to create a survey comprising of 10 questions designed to examine why customers have decided to purchase your chosen product or service. These questions should inquire survey participants about perception, attitudes, motivation, and cultural factors. Please note that this survey should not ask participants questions about product or service quality/attributes and customer satisfaction.

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