MBA404 - Validation Approval of IMC and Recommendations Report Writing - Marketing Assignment Help

Assignment Task

Your task

Individually, you are required to write a 1500-word report based on the scenario provided in the assessment instructions below.

Assessment Description

This assessment is a culmination piece, in which you will be given an opportunity to combine the information you have accumulated in Assessments 1 and 2. More importantly, you will need to showcase an understanding of marketing issues related to consumer behaviours such as perception, attitudes, motivation, culture, family and lifestyle influences, group and individual differences, social class, consumer learning processes, and personal buying decision-making processes.

Assessment Instructions

To start preparing this final piece of assessment, you are first required to conduct extensive online research to find examples of the recent integrated marketing campaign of your chosen product/service. You may wish to use information that you have gathered in the second step of the consumer decisionmaking process that you have prepared earlier in your video submission.

By the end of week 11, you are required to submit a two-page document that contains screenshots of the integrated marketing campaign to your workshop facilitator via MyKBS, under ‘assessments tab’> ‘Integrated Marketing Campaign Validation’ icon.

This validation step is worth 5% of your grade for this assessment, and you will not be able to submit the recommendations report until your workshop facilitator has validated your research, so be wise and don’t be late.

Once submitted, your final task is to imagine that you have just been employed by the company of your chosen product or service that you analysed in your earlier assessments and that the marketing department of this company has asked you to prepare a 1500 - word report in which you must:

1. Write a concise one-page executive summary that covers all of the significant findings of your report (not included in the word limit of this submission).

2. Critically examine the company’s current integrated marketing campaign by considering how it targets consumers’ attitudes, culture, family and lifestyle influences, group and individual differences, social class, consumer learning processes, and personal buying decisionmaking processes. Please note that not all of these topics may apply to your chosen product or service (500 words).

3. Critically analyse whether or not the integrated marketing campaign demonstrates a strong alignment to your findings in assessment 1 and 2 (500 words).

4. Provide at least three strategic recommendations that either address previously identified misalignment OR proposed ways in which identified alignment can be strengthened. Please incorporate recent peer-reviewed literature to justify your proposed recommendations (500 words). Your recommendations should not include manufacturing or operational improvements. 5. Reference List (mandatory and it is not included in the word count).

In addition to your video and survey results, you are required to use at least 8 sources of information and use Kaplan Harvard Referencing Style. Wikipedia and other ‘popular’ sites are not to be used. These may include government publications, industry reports, and journal articles. These references should be presented as in-text citations and a reference list at the end of your written analysis (not included in the word count).

Assignment Submission

This file must be submitted as a ‘Word’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your workshop facilitator via email and provide a brief description of the issue and a screenshot of the Turnitin error message.

You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties.

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