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MBA501: Dynamic Strategy - Management - Millennium Health Sciences - Case Study Assignment Help
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Poseidon product range
Years of research and 12 million Dollars after, Neutrino developed the Poseidon product range successfully and are about to commercialise. The active ingredient was developed based on a seaweed extract. Neutrino R&D managed to create a synthetic version of the active ingredient for which they are seeking a patent (some believe they should keep the process as a trade secret). The product comes in liquid and tablet form. The project was code-named Poseidon and kept top secret; along the way, sketchy details were also given to the Board of Directors.
Simultaneously Dermatech was also developing a skin cream based on the same know seaweed. The company spent close to $8 million on the project and research is still on-going. Presentation of field trial results from Project Poseidon to the Board was a joyous occasion for Neutrino especially given the potential of the new product range. However, all were taken by surprise when Dermatech GM presented the partial results of their seaweed project.
It was evident that there were significant overlaps in the research with unnecessary duplication. Neutrino’s Head of R&D charged a trainee lab technician who moved to Dermatech might have revealed the existence of the project. For their part, Dermatech vehemently denied the allegations and contested some of the field results presented by Neutrino.
The situation has raised serious concerns for the senior executives of MHS. According to the CEO “it is time we reflect critically on how we operate and plan to progress as a company.” The questions were raised as to why R&D effort was not consolidated. Also, why these companies can’t work together to develop products in the future. Informally, some team members blamed the defensive and divisive leadership at all levels for this fiasco.
Task:
You are required to review an organisation case study including statistical information on business unit performance and current market conditions. The case study to be shared among students in week 5.
The case study will also include information regarding the organisation’s current capacity to respond effectively to change.
You must then prepare a Business Portfolio and Dynamic Capability Slide Presentation using the following headings:
Management Case Study Assignment Help
Case Scenario: Organisation Case Study – Millennium Health Sciences (MHS) Company MHS was established in 1968 by two scientists who wanted to develop dermatologically tested skin care products. They came out with several skin care products that were ahead of its time. The innovative spirit of the founders can still be seen throughout the company, but significant changes have taken place over the years. Since then MHS has moved into several related (arguably “unrelated” according to some) businesses. Today it is a $4.3 Billion revenue company with 4500 staff spread across the country. Structure Currently, there are four business units within the MHS group. Neutrino manufacture Vitamins and Nutritional Supplements while Dermatech produces advance skin care products. LOOKS is into Cosmetics and Energino is known for energy drinks. Except for Energino which was acquired in 2001, other three businesses evolved organically over the years. A General Manager (GM) heads each business unit, and they report to the MHS CEO and the Board of Directors. The GMs have significant autonomy and tightly control each business unit. The managerial structure is ‘top-down’ meaning that all decisions such as project appraisals and selections are made by the GM and the Executive Management team (EMT) of each business unit and then filter down to the lower levels in the organisational hierarchy. Each company competes for resources from the holding company MHS which is listed in the stock exchange. According to one insider “, each unit is trying to outdo the other, and I feel the Board likes it that way, competitive, secretive, divide and rule.” The company culture is such they believe senior executives should come up through the ranks. Therefore, most of the top executives have worked at MHS for an extended period and in most cases worked at only one business unit. Four Businesses- Neutrino
- Dermatech
- LOOKS
- Energino
Poseidon product range
Years of research and 12 million Dollars after, Neutrino developed the Poseidon product range successfully and are about to commercialise. The active ingredient was developed based on a seaweed extract. Neutrino R&D managed to create a synthetic version of the active ingredient for which they are seeking a patent (some believe they should keep the process as a trade secret). The product comes in liquid and tablet form. The project was code-named Poseidon and kept top secret; along the way, sketchy details were also given to the Board of Directors.
Simultaneously Dermatech was also developing a skin cream based on the same know seaweed. The company spent close to $8 million on the project and research is still on-going. Presentation of field trial results from Project Poseidon to the Board was a joyous occasion for Neutrino especially given the potential of the new product range. However, all were taken by surprise when Dermatech GM presented the partial results of their seaweed project.
It was evident that there were significant overlaps in the research with unnecessary duplication. Neutrino’s Head of R&D charged a trainee lab technician who moved to Dermatech might have revealed the existence of the project. For their part, Dermatech vehemently denied the allegations and contested some of the field results presented by Neutrino.
The situation has raised serious concerns for the senior executives of MHS. According to the CEO “it is time we reflect critically on how we operate and plan to progress as a company.” The questions were raised as to why R&D effort was not consolidated. Also, why these companies can’t work together to develop products in the future. Informally, some team members blamed the defensive and divisive leadership at all levels for this fiasco.
Task:
You are required to review an organisation case study including statistical information on business unit performance and current market conditions. The case study to be shared among students in week 5.
The case study will also include information regarding the organisation’s current capacity to respond effectively to change.
You must then prepare a Business Portfolio and Dynamic Capability Slide Presentation using the following headings:
- Business Portfolio Analysis
- Business Portfolio Recommendations
- Dynamic Capability Analysis
- Identify and assess opportunities
- 2. Mobilise resources
- 3. Transform and reconfigure strategic assets
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