MBA501Dynamic Strategy and Disruptive Innovation

Task

You are required to review an organisational case study announced by the Subject Coordinator. You need to analyse the case study organisation in the context of disruptive innovation, corporate entrepreneurship, and strategic leadership. Based on the analysis, you must develop recommendations for this company.

Assessment Description

This assessment focuses on strategies firms could adopt to face the challenges coming from disruptive innovators and how firms can become disruptors. You are required to explore different types of potential disruptors and disruptive ideas that are emerging in the case study company’s industry. You should analyse and recommend strategic entrepreneurship and corporate venturing-related initiatives that would encourage innovation at this firm. Finally, you should review the CEO’s approach, behaviour, and actions in the context of strategic leadership-related concepts discussed during the course.

Assessment Instructions

1. Disruptive Innovation

You need to identify trends and potential disruptors/disruptive ideas that can challenge this firm. You must draw on disruptive innovation theory to justify your points. You can also identify incremental innovations that can challenge this company. Please refer to workshop 09 content to complete this section.

2. Corporate Entrepreneurship

Identify issues that seem to stifle innovation at this firm. You must recommend strategic entrepreneurship and corporate venturing-related initiatives this firm can adopt to enhance corporate innovation and motivation among employees. Important to provide examples from different organisations to support your points. Your recommendations should allow the company to face potential disruptors effectively and become an industry disruptor in its own right. Be sure to engage scholarly views on strategic entrepreneurship and corporate venturing to support your points. Please refer workshop 10 content to complete this section.

3. Strategic leadership

Review the CEO’s actions and behaviour in the context of strategic leadership actions discussed in workshop 11. Identify the leadership actions that strengthen the strategic direction of the firm. Provide recommendations to the CEO on strategic leadership aspects that he can improve. Essential to incorporate strategic leadership related literature into the discussion. Please note, the focus is “strategic leadership,” not general leadership related concepts. You can draw on corporate leaders as examples.

In preparing for this assessment, you must note the following aspects:

• Keep track of week 9 course coordinator announcements for the case study company details

• The video recording should not exceed 10 minutes.

• Video presentation instructions:

o A PowerPoint or any other visual tool such as Prezi is required.

o Necessary to see your face clearly – video recordings without a clear view of your face will not be marked.

o When developing the video, KBS expects MBA students to provide a professional presentation – be sure to consider the background, appearance, lighting, background noise, etc.

o Make all efforts to avoid reading from a text.

o References: indicate in-text citations and relevant references at the end of the presentation as per KBS referencing guidelines.

• Study the attached assessment rubric carefully.

• Watch the assignment briefing webinar conducted by the Subject Coordinator – refer subject welcome message from the Subject Coordinator for the date and time.