Highlights
Assessment Instructions
Stage 1: Pre-negotiation
You must answer the following questions:
1. What is your client’s BATNA? What is your client’s reservation value?
2. What is the other party’s BATNA? What is the other party’s reservation value?
3. What is the ZOPA range? What is your strategy for creating value?
Include at least five academic references from academic journals and textbooks.
Stage 2: Negotiation
You must:
1. Enter negotiations with their counterpart for the endorsement contract;
2. Maintain a communications log that captures the date, method, items discussed, and outcomes of each communication.
Stage 3: Post negotiation
You must prepare a 1 page letter to your client advising the outcome of the negotiation.
Stage 4: Course Reflection
Your reflection should address TWO of the following questions. Note that this written task requires no research or referencing.
Questions
1. Identify how your experience of the first negotiation encouraged you to do things differently second time around. If your negotiation strategies did not change between the negotiations, briefly explain why this was so.
2. What did the two role-play negotiations teach you about your personal negotiation style?
3. What lessons have you learned in MBA 506 that will inform your approach to negotiation in the future? Your answer to this question should identify scenarios in your personal or your professional life, where you would be practicing your negotiation skills.
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