MBA507 - Business Research Methods - Charles Sturt University - Business Assignment Answer

Subject Code: MBA507

Business Research Methods Assignment Answer

Assignment Task: MBA507 Topic 4 Discussion Questions Q1). Assume you have a work colleague who works with you in the marketing department, who strongly believes that that ‘market research is all about the numbers’. Build a case to convince him or her that non-numbers qualitative research has an important role in market research. Q2). In what situations and in what product categories might individual in-depth interviews be a more appropriate research methodology than focus groups? Topic 5 Discussion Questions - MBA507 Q1). Explain to a recent recruit to your research agency the relationship and connections between a research issue (problem or opportunity), research questions (RQ’s), information needs, and the contents of focus groups and in-depth interview guides. Any advice? Q2). “In focus groups, the dynamic between group members is critical to the data generated”. Briefly explain this statement, and then consider why the statement might generally be true.

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