MBA631 : Digital Marketing and Communication Channels

Introduction:

Give a brief background of the company and an overview of the findings from the Audit. State your justification for choosing the two tools you will be exploring in detail. ? Digital Marketing Platform/Tool #1: o Give a background/history of the platform/tool (e.g. Facebook started in 2004, etc.), the pros and cons, etc. o Which digital marketing/business objective does this fulfil for the company? o Implementation of the platform/tool to be used (see below) o How will you measure its success? ? Digital Marketing Platform/Tool #2: o Give a background/history of the platform/tool (e.g. Facebook started in 2004, etc.), the pros and cons, etc. o Which digital marketing/business objective does this fulfil for the company? o Implementation of the platform/tool to be used (see below) o How will you measure its success?