MBA641- Strategic Project Management- Research Project- Management Assignment- Kaplan Business School Australia

Internal Code: MAS5391

Management Assignment

Case Study: DeGrandis Sporting Goods is a large Australian retailer of exercise and sporting equipment. The company sells a number of well-known international brands including, ASICS, Adidas, Nike, Puma and, to a much lesser extent, the company’s own private label product range, called DeGrandis. The board of directors have recently approved a new strategic plan developed by company CEO Fergus DeGrandis that includes doubling revenues from the sale of the DeGrandis private label product range within three years by establishing a strong network of reliable Chinese sporting goods suppliers. The board of directors did make one significant addition to Fergus’s proposed plan before approving it: the DeGrandis private label product range must only include products of exceedingly high quality so as to earn the company the reputation of being the retailer of the highest quality sporting goods sold in Australia. Question: Research and find out the points and update them in the PowerPoint template provided by the client