MBA7003 - Analysis Of STPD Strategies Of The Chosen Brand And Key Learning From Marketing Perspective - Management Assignment Help

Assignment Task -

1.  Coursework : 

Individually, You are required to carry out secondary research of an automobile brand marketed in India.  

Your report should address the following evaluation criteria: 

1. Critical analysis of automobile industry in India. 

2. Evaluate the principles of organisational and environmental audits to inform marketing strategies, decisions and objectives.            

3. Critical analysis of STPD strategies of the chosen brand.

4. Conclusion/Key Learnings from a marketing perspective.

Students should use management concepts and frameworks and support their analysis with data and references :

A range of different Academic sources should be cited (e.g. textbooks or business reports/websites but not lecture presentation material or general websites). All material, including charts, diagrams and statistics should be referenced using the Harvard System. 

Deliverables and submission:

Students should submit to the Programme in Charge (Universal Business School) Office by the due date:

• One softcopy of his / her report, One Soft Copy of the Report to be uploaded for TurnItIn check.

• All Reports must have the Harvard Referencing and Source Identification

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