MBAA 514:Key Issues Facing the Firm - Case Study - Management Assignment Help

Assignment Task:

Task:

The intent of this case exam, which is worth 35% of your final grade, is to test your ability to (a) apply the basic analytical tools of strategy to a given set of circumstances and correctly interpret the results and (b) recommend an appropriate course of action for the decision maker.
The case for this exam is Beau's All Natural Brewing Company: Crafting International Opportunities. You may consult e-copy, hard copy print, or audio-based materials, but you may not discuss this case or your answers with anyone.
Your response to this exam should be between 10 to 12 pages of typewritten text (excluding the cover page and list of references), double spaced and formatted as a business report.
 

The format for your response is as follows:
A. Cover page with your name, course number, section, and the statement that your assignment complies with the VIU Student Academic Code of Conduct (i.e., the work is yours and you have not discussed the case or your answers with anyone)
B. Introduction (5%)
? Identify the key issues facing the firm
? Summarize your assessment of the situation in 1–2 sentences.
C. Background (15%)
? Describe the current situation facing the decision maker (Mike Simpkin, Export Manager) using the facts of the case as evidence
D. Analysis of the Case (30%)
? Assess the external and internal environment of the firm using the basic tools of strategic analysis – Resource based view, PESTEL, PORTERS 5 forces
? Evaluate the opportunities and the risks associated with international expansion
? Assess the readiness of the management team to expand internationally
E. Options (20%)
? Identify 2 to 3 alternative courses of action
? Discuss the advantages and disadvantages of each of the alternatives using concepts from course (text, readings, class notes) and your outside research

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