MBG771: Market Analysis and Strategic Recommendations Report for a Newly Appointed CEO - Management Assignment Help

Assignment Task

Brief Description of the Assessment Task

For this assessment, you will be provided with a case snippet of a company, including basic background information about its structure, operations and performance. You are to assume the role of a new CEO who has been brought in to formulate a new strategy for this organisation.

This Task Assesses Your Achievement of These Unit Learning Outcomes

• ULO1: Research and analyse the organisational environmental and governance factors to assist in the diagnosis of complex organisational issues and formulate evidence-based recommendations.
• ULO2: Utilise analysis and decision-making tools of strategic management to support the activities of strategy evaluation, formulation and implementation in a variety of organisational contexts.

Assessment Objectives

1. Research and analyse the organisational environment factors to assist in diagnosing complex organisational issues and formulate evidence-based recommendations.
2. Utilize analysis and decision-making tools of strategic management to support the activities of strategy evaluation, formulation, and implementation in a variety of organisational contexts.

The Scenario

Congratulations!

You are assuming the role of a newly appointed CEO for the company’s operations.

The board understands that this is your first CEO position and has placed you on probation for the first eight weeks of your appointment. During that time, they want you to demonstrate your skills in the area of evidence-based analysis and insight.

They have called you to a meeting on your first day and are assigning you a task. If you meet the task set, they will convert your appointment from probationary to permanent.

The Task

They have asked you to undertake a thorough and extensive market analysis of the industry and the respective sector that the organisation currently operates within. As a result of the investigation and analysis, the executive board wants a report on the organization’s opportunities and threats over the next 3–5 years.

During the meeting, the executive board has shared with you their intent to pursue aggressive non-acquisitional growth in the coming years, with the aspirations to become the leading player for the industry, not just the sector.

They accept that to achieve the organisation’s growth aspirations, the organisation will need to enter new and progressive sectors. As part of your analysis, the executive board wants you to evaluate the sector for its existing and potential growth. They want this sector included in your analysis and report.

The executive board has provided you with a tight deadline for this work volume - only a few weeks.

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