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MBS 664: Corporate Strategic Management - Analysis of Corporate Strategy - Strategic Management Assignment Help
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Task: 1 Students are to prepare an analysis of a current hot topic in corporate strategy (relating to any firm, in any industry in any country). To research your hot topic investigate the issue on the internet, useful sites include: Business Insider, The Economist, The New York Times, The Washington Post, The Financial Times, The Financial Review, Bloomberg, CNBC, The BBC, The Verge, and The Conversation etc... You can also use material from academic journal articles (those included in the recommended reading list or any other relevant articles) to develop and support your analysis. All references used to develop your analysis (including web pages, TV reports, news feeds or apps) should be cited using the Chicago reference system). Details on how to use the Chicago reference system are available from the Murdoch University Library web page. The analysis should introduce the firm, locate the firms strategic position within the industry sector (ie: is it a market leader, a mature firm in decline, a start up that only operates in a small local or regional market). The analysis should introduce the issue, explain its strategic significance for the firm and its industry sector and provide an evaluation of the firm’s actions or responses to the issue. You do not have to choose one of the case study firms however you may prefer to choose an issue relating to one of the case study firms as your hot topic. Examples of potential topics:- Facebook’s Cambridge Analytica Data Scandal.
- Google’s European Commission fine for breaching anti-trust laws
- Tesla’s electric car fatal crash on autopilot.
- Shell’s Nigerian Oil Deal fine.
- ANZ Bank’s share trading cartel.
- Teams must select one of the ten case studies presented in this unit for their team case study project.
- Teams are encouraged to post a message on the discussion forum canvassing potential options for this case study project and inviting external students to join their team.
- Alternatively, external students you are welcome to form your own teams without internal students if you prefer, you can do this by posting a message on the discussion forum.
- Processes and protocols for team management and communication should be negotiated between team members.
- Teams do not need to have a designated leader however you may prefer to do so.
- Communication can be via face-to-face meetings if that is feasible for your team, or you may prefer virtual communication using apps such as What’s App, Facebook Messenger, Google Hangouts, or sending messages to each other via the LMS...
- Read and examine the case thoroughly. Locate relevant information, take notes,highlight relevant facts.
- . Focus your analysis:
- Identify two to five key growth opportunities and two to five issues that could slow or prevent the firm from attaining this growth.
- Why do they exist?
- How do they impact the firm?
- Who is responsible for them?
- Identify the resources the firm needs to attain this potential growth (financial, human capital, technological, regulatory, partners). Identify and evaluate obstacles or limitations to attaining these resources.
- Identify possible solutions to these problems; evaluate the feasibility of implementing each potential solution (cost, technology, competitor’s imitating product/service etc.).
- Select the best solution; gather supporting evidence and arguments to support your chosen solution.
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