MBS575: Cross-Cultural Consumer Behaviour - Murdoch University - Essay Writing Assessment Answer

Code: MBS575

Cross-Cultural Consumer Behaviour Assessment Answer

Assignment Task: You should record (1) why you bought the product(s) over others; (2) advantages and disadvantages of purchasing the product and alternatives considered, (3) the context of your purchase and (4) your satisfaction levels, how others think of you, and continuity of purchase. You are to consider the psychological processes underlying the product purchase (e.g., peer pressure, responses to advertising messages etc.) that helps to explain your consumption pattern. Subsequently, you are to compare and contrast your consumption patterns in relation to consumers from another culture. You are to pick a culture that is vastly distinctive (e.g., East versus Western; socio- economic differences)

• The assessment is based on the criteria that you are able to understand and summarise both your consumption patterns and the psychological processes, and take the theory further to apply it to your personal consumption pattern. In addition, you are to evaluate differences in your consumption pattern in relation another culture based on your understanding of similar/different psychological processes.
• Apart from your prescribed text, you are to use at least one article from the Routledge International Handbook of Consumer Psychology (Available from library online) to analyse your consumption purchase. You are to describe the article and the key concepts in the presentation.

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