MCBG 3107: Digital Environment Theory Essay Assignments - Management Assignment Help

Assignment Task:

Task:

Assignment Description:

The purpose of these essays is for students to identify a topic within the Digital Environment course that they are interested in and once done, write an appropriate essay on. These will be from the range of topics stated below. The essays must be exhaustive and will require research even beyond the context of the course material. Students do not need to wait for the classes in these topics to happen to begin work. The essays will focus on how the technologies and trends in question will change the business or businesses they are used in or the society around them and the potential positive and negative outcomes that could emerge. Research is hugely important as these are all topics with emerging academic value. Students are encouraged to think through their choices of essays and discuss with the faculty if there are any questions or confusions. Students will need to submit any two of the essays to complete their theory work for the course. Students can seek inputs from faculty on campus to help in any topic. The topics are as follows:

1. The privacy and security drawbacks of the algorithmic advertising model is compounded by consumers reluctance to pay for digital services that are not tangible in nature. Discuss this statement fully and present your point of view.

2. Bitcoin and NFT’s are the future of monetisation in media and art across the world and the creator economy will boom due to it. Discuss the technology and its application as well as the future in mass adoption.

3. Social media platforms need regulation by governments to take away the ‘freedom of speech’ ambiguity that threatens to undermine them. Discuss the pros and cons of this for a social platform and for society at large.

4. Hyper-localisation as a business model on the internet is dead and mass market brands are the way ahead for the next decade. With examples, discuss if you believe this to be correct or if not, how niche local products can thrive.

5. How to build an Indian OTT to compete with Netflix and Amazon? Discuss how you think this can be done within the Indian media ecosystem and ultimately if it is needed in the context of globalisation of content.

6. Gaming is India’s next big content play for producers with E-sports being the next sporting growth arena. Discuss the potential of this trend and how it moves away from being a niche idea to something with mass scale.

7. The future of VR is more dependent on shopping and infrastructure in the medium term than storytelling. Discuss the ways VR is being used across industries and the potential of the technology with relevant examples.

Guidelines for Assignment:

Ensure that the assignment is in the form of an essay. There could be pictures, diagrams and charts to illustrate, but these should not just be pasted, they should be well explained. All examples should be correctly sourced or added in a bibliography. The word count for the assignment is 1500 words.

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