MCM507: Health Communication - Strategic Health Communication Campaign Plan - Health Assignment Help

Assignment Task :

The communication problem What health communication strategies, including digital innovations, should we use to support health interventions aimed at improving the uptake of annual influenza vaccination in the 2020 season among healthcare workers in hospitals and aged care facilities in the South Metropolitan region of Perth? 

The task Your task is to develop a health communication campaign plan, in the form of a written report with strategic recommendations, to achieve the aim of having the majority of healthcare workers in hospitals and aged care facilities in the South Metropolitan region of Perth vaccinated against influenza by the end of the 2021 season. 

Currently, influenza vaccination is not compulsory for healthcare workers in Australia, leaving the decision up the individual which potentially exposes workers, patients, carers and the wider community to the risk of contracting the various viruses that cause seasonal influenza. 

This has become even more important in light of the current and ongoing COVID-19 crisis and the prediction that the novel coronavirus could become an endemic disease once the current pandemic abates. This would complicate the already difficult task of preventing, managing and treating seasonal influenza cases in Perth. 

Examples of how the communication plan will be used: . 

• To assist health intervention strategies to communicate the importance of seasonal influenza vaccination 

• To analyse past and current campaign approaches in Australia and internationally through a situational analysis 

• To determine the use and efficacy of digital innovations such as apps, websites and social media platforms in communication.

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