MCR003 Management Attributes and Skills Sun Spots Case Study - Management Assignment Help

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Sun Spots SunDax CEO Dax Hollandsworth turns his leather desk chair from the blinding sunlight stream-ing through the large office window and leans back, tacing Mark Roberts, the company CFO. "You know, Mark, on the surface this seems impossible. We look at the numbers, we look at energy trends, we look at tax breaks and the grants and loans poured into this effort, and..." his voice trails ott as he raises his hands in a gesture ot surrender. "I dread the quarterly meeting and video teed," Mark says. "Everyone has been working really hard and they've come to expect the year-end bonus. Hell, they plan for it, their families budget for it." "I realize this will come as a huge disappointment, but I really don't think it will come as a big shock to them. Do you want some of these?" Dax asks, taking a handful of jelly beans and extending the jar to Mark who takes a few. "They're working their tails off, but I've detected a decline in overall morale. Everyone here keeps a close eye on the industry and on the mood and efforts at the federal level. They deal every day with the competition from the Chinese, and they see this big trend toward mergers and acquisitions. They may not want to admit it any more than we want to say it, but I think they know the bonus pool is empty and they wonder what the future holds." The question hanging over the offices throughout the U.S. solar industry echoes that of California-based SunDax, "how could this happen?"' To the outsider, things appear great for solar power. The numbers are staggering, with an overall increase in usage ot more than 60 percent over the previous year. And American home and commercial construction shows the rising popularity of solar energy as a viable power alternative. Like the electric automobile, it is the wave ot the future. But the public sees only the sun; industry insiders are looking at the sunspots. Private investments in the early years tollowed by tederal tax credits and Energy Depart-ment loan guarantees enabled solar companies such as SunDax to refine their products, increase inventory, and expand sales worldwide. Boom time brought U.S. Treasury grants to the industry of several hundred million dollars, and as sales increased so did employee 
 

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