International Strategic Management Assessment Answer
Task:
Brief:
Working together as a team, in groups of 6 students, you will act as The Executive Committee for a large international organisation. You are invited to the annual strategic executive board meeting in April/May 2019 where you will collectively present your position on what you consider to be the strategic situation facing the organisation and how the organisation can move forward. Your case should be backed up with wider research, results from strategic analytical tools and make suitable recommendations to the Chief Executive Officer, Dr Victoria Jackson, and one other Director. The discussions during this strategic board meeting will feed directly into the strategy development process of the organisation – which is the aim of the board meeting.
What to include:
* Consider the external environment (for example PEST):
o Review political trends and international barriers for the organisations’ international strategy – how might this change in the future?
o current and future economic climates of the geographical regions of relevance
o Social trends such as customer buying habits – national and international
o Advances in technology and the impact this will have on the business now and in the future
* Depending upon the external factors outlined above, what should the focus of the organisation be?
o Include stakeholder analysis - what is best for the whole company and its stakeholders
o How should the organisation move forward?
* Utilise relevant strategic analytical tools
o for example: PEST, SWOT, Strategy clock, Porters 5 forces, cultural web etc to support your discussion points and arguments
* To summarise the company’s strategic options and make recommendations to the CEO and company director on what should be the long-term direction of the business
o How does this fit with the current values, mission and vision statements of the organisation?
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