MD4099: International Strategic Management - Sony Corporation Case Study - Management Assignment Help

Assignment Task:

Brief:

You will act as Strategic Advisors for a large international organisation. You are invited to submit a report for the annual strategic executive board in May 2020, where you will collectively report your position on what you consider to be the strategic situation facing the organisation and your suggestions on how the organisation should move forward. 

• Your report is to be supported by extensive wider research and your results from your own analysis employing the strategic analytical tools. 

• You should also make suitable recommendations to the executive board.

• Your recommendations during this strategic board meeting will feed directly into the strategy development process of the organisation.

MD4099 Boardroom Report Company - Sony 

Sony Corporation is a Japanese multinational conglomerate corporation headquartered in K?nan, Minato, Tokyo. Its diversified business includes consumer and professional electronics, semiconductors, gaming, entertainment and financial services. Sony Corporation is one of the best-known names in consumer electronics and ranks second worldwide in electronics behind Matsushita Electric Corporation. Since it was established shortly after World War II, Sony has introduced a stream of revolutionary products, including the transistor radio, the Trinitron television, the Betamax VCR, the CD player, the Walkman portable cassette player, and the PlayStation game console. The company's electronics segment--which includes audio and video products, televisions, personal computers, monitors, computer peripherals, telecommunications devices, and electronic components (such as semiconductors)--generates about two-thirds of the overall revenues. Sales of game consoles and software account for about 9 percent of revenues. Another 10 percent of revenues are derived from Sony's music businesses, which include the Columbia and Epic record labels. About 7 percent of revenues come from Sony's motion picture and television business, which includes the Columbia TriStar studio. Sony's other major business segment is insurance, from which about 6 percent of revenues originate. More information about Sony’s business, mission and values- https://www.sony.net/SonyInfo/

Model Answer/ What to include in your report/structure

1. Brief overview of the company. 
2. Strategic Analysis of the Companies CURRENT position. Both INTERNAL and EXTERNAL.

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