MDA20011: Sports/Advertising/Media Assignment Develop a Social Media Sports Campaign - Arts and Humanities Assignment Help

Assignment Task:

Task:

Sport has long been an indelible pan of the Australian national identity. Major sporting codes have developed across the country. with all competing for the national attention. As such. sports management professionals need to be able to capture and retain the interest of the public. 
This assignment requires you to develop a social media sports advertising campaign for a potential client. You'll also need to create a creative brief for the social media sports campaign. This assignment supports unit learning  outcomes 1 2 3 and 4 
 

Step 1: Review the Assignment 3: Brief for further details on what needs to be included in both the creative brief and social media sports campaign. 

Step 2: Select one of the following scenarios: Scenario 1: A celebrity athlete has been involved in a controversial incident (or incidents). Their sponsors have been threatening to withdraw financial support. The celebrity athlete's management needs your team to develop an online campaign that will help rebuild the reputation of their client (e.g. Tiger Woods, Lance Armstrong, Nick Kyrgios, Bernard Tomic. Steve Smith. David Warner, Conor McGregor). Scenario 2: A professional sporting club has found itself involved in a controversial incident (or incidents). Members of the club are threatening to tear up their membership cards and walk away, sponsors are threatening to withdraw financial support and the club needs to rebuild Its reputation. Your team has been asked to develop a social media campaign that will help turn things around for the club (e.g. Essendon Supplements Saga, Australian Cricket Team). 

Scenario 3: A professional sporting organisation has struggled for many years to attract an audience, media exposure and consequently. sponsorship. It is make or break time. The organisation can only survive for a short time without attracting new fans and sponsors. Your team has been asked to prepare a social media campaign that will increase the profile of the sport, encourage greater media exposure and attract sponsorship (e.g. Australian Baseball League. Women's National Basketball League). 
 

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