MEC’s Target Market - Case Study - Marketing Assignment Help

Assignment Task:

Task:

MEC’s target market is men and women 18 – 45 who work in the greater metropolitan areas of Toronto, Hamilton, Kitchener. These people prefer to bike to work rather than drive or take public transit. They are looking for an economical, but not cheap, bicycle that is comfortable to ride on paved roads.

For Search Marketing, MEC has a two phase approach. First, increase the likelihood for potential customers in the awareness/interest phase of the funnel, will find MEC commuter bicycles when they are using the Google organic search results.

Their target keyword for SEO is best commuter bike Second, increase the likelihood that potential customers in the research/consideration phase of the funnel will investigate the Midtown Bicycle. MEC would like to run Google Paid Search Ads. The target keyword for paid search is best mid priced commuter bike
You have been asked to come up with recommendations for SEO and a Paid Search Campaign. Write down your responses to each of the tasks below and submit them via Blackboard before the due date.
 

SEO Tasks
1. What is the searcher intent for the target market? Describe the target market segment, their likely intent and what type of searcher they are. (2 marks)

2. Assume MEC has 240,000 public pages. What is the inclusion ratio for mec.ca? (1 mark)

3. Where does MEC rank in the Google organic search results for the target keywords? (1 mark)

4. This is the top ranked landing page for the keywords. Using the onpage tactics discussed in our course, describe 5 suggested changes to this page to improve the organic rankings on the SERP?
https://www.mec.ca/en/products/cycling/bikes/urban-commuter-bikes/c/1529 Name the suggested change and describe how it might help the organic results ranking. (10 marks)

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