MG412 - Principles of Marketing - STP Marketing - Report Writing - Management Assignment Help

Assignment Task

learning outcomes:
LO 2 Demonstrate knowledge of STP marketing planning process
LO 3 Identify the key components of the marketing environment.
LO 4 Identify research requirements to begin to solve a business/marketing problem in a company

How your work will be assessed
Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment (see above) and against other key criteria as defined by your programme team.
This assignment will be marked according to the grading descriptors for Level 4 with specific guidance on mark allocation below.

Part A :Presentation
Background on the chosen brand including coverage of existing brand values.
Coverage of market trends including key PESTEL issues
Explanation of the new product, proposed target market and key competition.
A Visual Image of the Brand Extension
Presentation Skills (Creativity of images used, fluency with the material presented and timing)

Part B: Report

Research Skills
You need to demonstrate that you have spent at least a month working on this report. To do this, you need to provide evidence in the written text and in your reference list that you have engaged in research in the form of academic texts and secondary sources, such as Mintel, Trade and National Press and articles on WARC. We will be looking for more than 10 references from a variety of sources in your reference list. If all that is mentioned in the reference list is website links and company websites, you will lose marks.

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