MG5000 - Digital Marketing Mechanics and Authorship - Marketing Assignment Help

Assignment Task

Introduction

The purpose of this module is to provide the student with the technical knowledge and skills to author and communicate brand messaging using common and emerging digital marketing technologies. The module explores existing and emerging tools, concepts, frameworks, and experiences that are useful for developing in the student the capacity to evaluate, select, utilise and critique tactical brand messaging decisions in the digital domain. Students are expected to attend lectures, complete independent reading and to engage in applied learning activities on a regular basis.

The aims of the module are to enable students to:

• Synthesise theory and practice to communicate effectively using a range of digital marketing technologies to meet marketing outcomes

• Develop and defend coherent and persuasive arguments for the adoption of digital marketing technologies for brand messaging

• Understand the impact of technology of marketing outcomes

• Participate fully in teams and manage digital media channels and technologies

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