MG5510: Dissertation (January starters) - Report Writing - Marketing Assignment Help

Assignment Task:

Task:

Main Objective of the assessment
The aim of this module is that of allowing you to conduct a piece of research including the identification of the research enquiry, data collection and
analysis and the presentation of the results. The dissertation module, through the supervision of an academic member, develops you as an independent learner and brings together the knowledge and skills gained in the programme for the analysis of a specific business problem. The module provides opportunities for students to develop and demonstrate knowledge and understanding, qualities, skills and other attributes in the following areas: (A) Knowledge and Understanding 1. To critically evaluate relevant research and scholarship within the field of study (B) Cognitive (thinking) Skills 2. To choose and apply within a chosen business context appropriate techniques and enquiry, given the research problem (or question) addressed. 3. To propose, present, and critically evaluate a set of recommendations as possible solution to the research problem addressed (or an answer to the research question) (C) Other Skills and Attributes (Practical/Professional/Transferable) 4. To communicate complex ideas and concepts in a clear, concise and articulate manner.

Research Question
A. How do young consumers risk perceptions affect their intentions to invest/trade in the stock market?
B. How do young consumers attitudes towards the stock market impact their intentions to invest/trade in the stock market?
C. Does subjective knowledge of the stock market impact intentions to invest/trade in the stock market?

Hypothesis
You need a theoretical framework and hypotheses for your lit review given your quants methodology. I recommended as a theory: PRISM.
Each research question has its own hypothesis. For quants you need hypotheses as part of your literature review (based on the aforementioned research questions proposed):
a. There is a negative and significant relationship between risk perceptions and intentions to invest/trade in the stock market, among young consumers.
b. There is a positive and significant relationship between consumers attitudes towards the stock market and intentions to invest/trade in the stock market, among young consumers.
c. The more subjective knowledge of the stock market young consumers have the more likely they intend to invest/trade in the stock market.

Research Objectives
· To review Strategies and Parameters used by Brokerage Firms in getting New Traders into the Market (via secondary sources and popular press)
· To understand how young consumers risk perceptions, subjective knowledge and attitudes impact their intentions to invest/trade in the stock market (via quants survey using scales)
· To understand the risks young consumers perceive in regards to their intentions to invest/trade in the stock market (via quants survey using open ended questions)
· To provide recommendations to Brokerage Firms on how they can market to young consumers.

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