MG5596 - Strategic Management Coursework Assignment

Assignment Task

Main Objective

The main objectives of this assessment are to develop

(1) A critical understanding of the application of strategic management theories into business practices of firms

(2) Ability to evaluate the nature and complexity of strategic management practices and examine strategic change issues in the strategy process.

(3) Critical skills with regards to the ability to appraise and synthesise the strategic analysis of an organization to craft appropriate strategic recommendations.

(4) Written communication skills in the form of written reports

Description

Write a critical analysis report of a selected organization and demonstrate how relevant strategic management theory, tools and concepts could be applied into the current strategic management practices.

Part

1. Situational and Organisational assessment

Firstly, evaluate the key environmental factors impacting the industry of the given organisation. Discuss the industry competitiveness, and include its justification. Secondly, assess the strategic resources and competencies of the given organisation. Discuss their core competencies and sustainable competitive advantage, and include its justification.

2. Strategy evaluation

Firstly, evaluate the current strategy of the organisation based on what you know of their strengths, weaknesses, opportunities and threats, derived from your PART 1 analysis and ANSOFF matrix. Secondly, analyse why this strategy might be suitable, acceptable and feasible for the organisation Finally, briefly identify and justify another potential strategic direction for the organisation. Given the nature of this analysis there must be a contemporary and inventive flavour to much of the relevant data.

You should use any current evidences from any secondary sources such as published news articles, business magazines, social medias, company reports, websites, market research reports and academic sources e.g. journals articles, books, to demonstrate your in-depth critical evaluation of the company. Appropriate key strategic management theories and concepts should be used to support your critical evaluation.

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