MG5598 - The Impact of Artificial Intelligence on Business Development in Tourism Industry - Tourism Assignment Help

Assignment Task -                 
 

Main Objective of the assessment 

The central theme in MG5598 is to study methodologies and techniques for technology management. Concepts and theories have been introduced in lectures to help you understand the relevant issues. This coursework provides an opportunity to demonstrate your understanding through self-study in a given topic. This coursework is designed to help you develop your understanding of the recent developments in technology management. 

• Explore and evaluate the means and approaches surrounding technology and business development, business model and business value creation, as well as business process management.  

• Demonstrate state-of-art understanding and critically review the literature and business practice in the area of creativity and business development with modern technology to characterize current leading-edge business practice.  

• Examine and reflect critically on the theory and practice of business models, strategies for business management with modern technology, as well as approaches to the development process.

Description of the Assessment 

Write an essay of up to 2500 words in total on one of the following topics: 

The Impact of Artificial Intelligence (AI), such as tool GPT-3, on Business Development in Tourism Industry. The report should provide an academic analysis, based on relevant academic articles, reports on industry development which presents the state-of-the-art of literature on applying artificial intelligence in the tourism industry and critically evaluates the role of artificial intelligence technology on business development. Please also provide a theoretical background to your research. 

Literature review:

You are expected to conduct an extensive review with a particular focus on artificial intelligence, increasing competitiveness, business development, and their connections.  

Company strategies/ aspect (s) of development: You are required to analyze the integrated strategies for your chosen organization in the tourism industry in light of the theories and research findings discussed in the literature review and address the following issues, such  as target audience; analyze the target segments in terms of the behavior and attitude, the following aspects may be considered: 

• Identify issues where artificial intelligence technology can be applied for improved practice;  

• Discuss the methods or approaches of artificial intelligence technology can be applied; 

• Describe the procedures or detailed operations involved for obtaining artificial intelligence technology and the estimated  outcomes; 

• Assess and evaluate factors influencing applications of artificial intelligence technology. 

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