MG5620 - Contemporary Brand Management Report Writing - Management Assignment Help

Assignment Task

Main Objective of the assessment 

• Assess your knowledge and understanding of the interrelationships of the key components of brand management 
• Assess your ability to analyse and evaluate any challenges managers face throughout the course of strategic brand management.  
• Challenge your knowledge and understanding of brand management theories to provide a creative, appropriate course of actions on a business idea.  
• Develop your writing skills to effectively present your analysis and arguments in a professional and persuasive manner.

An executive summary of your project 

1. Sector analysis 

a. Describe the consumption trend and discuss the major opportunities in your sector.  
b. Profile major competitive brands and market situation. 
c. Analyse the major brands in the sector and produce a positioning map.  

2. Develop a new brand to enter the market 

a. Develop a new brand and justify your decisions. You should identify gaps in the market and opportunities for the new brand as well as explain  why the new brand is needed.  
b. Detail and explain your brand graphics (names, logos, slogan and packages). 
c. Develop a new communication strategy for your new brand.  
d. Discuss the four components of the new brand that you aim to achieve: brand identity, brand image, brand positioning and brand equity.

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