MGBBT1TMP - Tourism Marketing Principles Assignment

Assignment Task

Overviews

This report covers the essential topic areas of tourism marketing with emphasis on the practical elements of a real business environment. Students are required to apply their tourism marketing knowledge and concepts in the report

Hospitality & tourism company

A business report is a set of data that provides historical information related to a company’s operations, production, and specific department’s insights, and creates a base for future decision-making processes or factual insights needed to organize business functions.

Executive Summary

A suggested format would be to create an introduction that defines tourism marketing concepts. Tell the reader: a) the previews of the main points covered in the full report in the executive summary; b) introduce the aim of the report; and c) how information is presented.

Company Background

Should describe the background of the company and the brief introduction of the company and services/products you have chosen.

External Analysis

Should identify and discuss the micro/macro environment with particular attention to a) the identification of customers/consumers and analysis of their needs; b) analysis of the organisation’s competitive situation by using “Opportunities & Threats” or “PESTLE” Analysis models.

Internal Analysis

Should identify and discuss an internal analysis focusing on the organisations capability to meet the needs of its customers by using one of the “Strengths & Weakness” or “Porter’s Five Force” models.

Ethical in business

Should describe the measures adopted by the management of business venture in order to make ethics work in the organization and identify the ethical behavior of business venture.

Future Development

Should identify and discuss the issues raised by the audit and any actions you feel the organisation should be taking with regard to its future marketing activity by using appropriate marketing channel and ethical consideration.

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