MGMT: Links Between Business Strategy, Business Innovation & Business Models- Business Models- Essay Writing Assignment

Internal Code: MAS7631

Essay Writing Assignment:

Task: Business models are less durable than they used to be as technological advances in areas such as artificial intelligence, computing power, communication networks and battery technologies offers both threats and opportunities for existing businesses and their business models. "Let's face it: business models are less durable than they used to be. The basic rules of the game for creating and capturing economic value were once fixed in place for years, even decades, as companies tried to execute the same business models better than their competitors did. But now, business models are subject to rapid displacement, disruption, and, in extreme cases, outright destruction” (de Jong & van Dijk, 2015). Specifically, your essay is required to: 1.     Clearly and succinctly define the terms ‘business model’ and ‘disruption’ based on a short literature review. 2.     Analyse the opportunities and threats caused by the advances in smart-connected-products (Porter & Heppelmann, 2014, 2015) to the existing business model for one (1) of the following businesses: a.     Cochlear, Australia (link). Cochlear implant manufacture and service. b.     Commonwealth Bank, Australia (link). Banking and insurance. c.     Domino’s Pizza, Australia (link). Fast food restaurant. d.     LEGO, Denmark (link). Toy manufacturer. e.     Procter & Gamble, United States (link). Manufacture of disposable nappies and many other products. f.      Volvo Group, Sweden (link). Manufacture and service of trucks and construction equipment. g.     Strava, United States (link). Social fitness application. 3.     Use the business model framework by Osterwalder and Pigneur (2010) to illustrate your initial findings. 4.     Expand your analysis to address only two (2) of the following business model perspectives: business models as value proposition, business models as a set of capabilities and resources, business models as a system of processes, business models as a profit formula (Chesbrough 2010; Johnson, Christensen, & Kagermann, 2008). 5.     Conclude by briefly discussing the significance of your findings to the business and its business model and the future of the business.