MGMT20130: Case Study - Management Assignment Help

Internal Code : MAS4452

Management Assignment

Case Study : CQuest Marine Laboratory Based on the Great Barrier Reef, CQuest Marine Laboratory (CQML) comprises a 600M2 floating platform permanently anchored alongside a coral Cay. CQML commenced as a marine laboratory with scientists studying the coral ecosystem and fish habitats. Now owned privately by Douglas and Amy Patterson, CQML was granted a marine park permit five years ago to share their eco-marine science venture with 120 tourists per trip. Since that time, they have contracted with a company that operates a catamaran (licensed to carry 100 people) to transport tourists the 30 nautical miles from Trinity Inlet in Cairns to the platform. They retain their 15-metre long two-masted schooner as a ‘mother-ship’ to support scientific expeditions away from the platform. Winning an international tourism award in early 2017, Doug and Amy are keen to take their unique tourism experience to a new level. They are planning a $3M expansion which includes adding a second level to the platform to provide overnight accommodation for 10 tourists, in addition to the scientific staff of 4 that remain on the platform. The kitchen facility will need to expand as will the quality of the bathroom amenities. A permanent chef and two-person hospitality team will be required to provide butler-style services so the platform will need to function as both a marine laboratory (sea level) and a small boutique hotel (upper level). Amy is worried that the facility layout and fitout quality will be at odds with the high-end tourist expectations.

Question : Apply Operations Management principles, theories and models. You are to apply these to analyse the current operations of an organisation described in a short case study. The assignment requires you to write a succinct business report that identifies the operational issues in the case and develops an argument about their root causes. As such, your diagnostic business report presents a cause/effect argument that reflects the insights from extensive research within the academic literature relating to operations management. The objective is to identify and specify the problems that exist (do not try to solve the case study). Some research into the sector would also be beneficial.

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