1. Provide a succinct description of the business, the industry in which it operates, the market or markets it serves, and the products and services it provides
2. Describe the business model canvas of the selected business using the nine building blocks
3. Explain the key relationships that exist across the nine building blocks
4. Identify and discuss the critical success factors the business has to get right to achieve sustainable success
5. Evaluate what will contribute to downside risk
6. Discuss the changes you would make to the business model if this was your business
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